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Brand Identity Guidelines 2024

Our Brand Identity Guidelines 2024 provides a detailed framework for maintaining a cohesive and professional brand presence. Covering essentials like brand values, typography, color palette, and logo usage, the document ensures consistent visual and messaging standards across all media. Additionally, it includes specifications for business collateral, offering a unified approach to external and internal communications. These guidelines support designers and partners in preserving brand integrity while reflecting the brand’s commitment to precision, performance, and progress.

Cover page of SCALE & RATIOS Brand Identity Guidelines for 2024, featuring a minimalist design with purple geometric shapes and a city skyline silhouette at the bottom.

Download our Brand Identity Guidelines 2024 to discover how we ensure a consistent, professional brand image across all communications. Simply click the download button below to access the PDF and explore our detailed standards for logo usage, color palette, typography, and more.